HERE’S EVERYTHING WE’VE LEARNED ABOUT GROWING START AND SCALE-UPS
The what, why and how of Growth Marketing
Over time, we have seen the internet tailor the definition of scaling and growth marketing for startups as they deem fit. But having spent a decade...
Why startups fail: More than half of the start-ups that fail have a marketing problem
Learn why we think marketing is one of the reasons why startups fail. A little while ago we recorded a podcast with Patrick Giese from Dogfight...
Do you have your startup OKRS aligned or are you winging your growth?
Learn about the importance of startup OKRs for growth. When you begin with an idea, you’re obviously so driven to make things happen and see it come...
What Does Startup Traction Really Mean?
Whether you’re someone thinking of starting your own business or someone who probably has a startup, you have heard the term traction before....
Start-ups vs scale-ups – Our notes on member roles in Growth Teams
The structure of your growth teams will always vary depending on the phase you're in; start-ups vs scale-ups. Over the last couple of months, we...
What does a good funnel look like?
Sorry to burst the bubble, but it definitely does not look like an endless influx of leads that will convert from day one. We know, internet...
What are the 5 strategic questions you need to answer for growth marketing?
When you’re devising a plan to take-to-market, you have a number of questions in mind. Each team has its own set of inhibitions and doubts that get...
So, what is growth marketing really about?
So, what is growth marketing really about? When you’re a startup or scaleup, that’s one term that will continually cross your way. But more...
Growth marketing is way more effective than growth hacking
Unpopular opinion on growth marketing vs growth hacking. The former is way more effective than growth hacking. That’s how Robinhood, Zapier,...
The impact of branding on your startup growth
Over the last few years of having worked with startups and scaleups across various industries, if there’s one thing I recommend to everyone to...
Unpopular opinion on launching a new business!
Launching a new business can be as exhilarating as it can be bewildering or let’s say overwhelming. If you’re an entrepreneur who’s just about to...