HERE’S EVERYTHING WE’VE LEARNED ABOUT GROWING START AND SCALE-UPS
The Ultimate Guide On How to Increase the ROI of your Innovation Studio
Learn how to increase the ROI of your innovation studio by moving the right initiatives within your portfolio. In the past few years, innovation has...
How to model growth using Kanagawa’s Growth Model Canvas?
In one of our recent articles, we covered the importance of a growth model. It plays an integral role in driving successful business growth and...
What Is A Growth Model and How To Create One For Your Business
Your startup offers an innovative product or service that is meant to make lives easier, help people achieve more and/ or provide solutions to...
So You Think You Have Reached A Product-Market Fit?
In our recent blog, we discussed the seven magic questions which determine how much you have achieved in terms of defining and validating your idea....
Validate your startup idea: 7 magic questions to answer
When you’re starting your own venture, there are hundreds of ideas that come to mind. To know where your idea really stands, ask yourself these seven questions.
The what, why and how of Growth Marketing
Over time, we have seen the internet tailor the definition of scaling and growth marketing for startups as they deem fit. But having spent a decade...
Why startups fail: More than half of the start-ups that fail have a marketing problem
Learn why we think marketing is one of the reasons why startups fail. A little while ago we recorded a podcast with Patrick Giese from Dogfight...
Do you have your startup OKRS aligned or are you winging your growth?
Learn about the importance of startup OKRs for growth. When you begin with an idea, you’re obviously so driven to make things happen and see it come...
What Does Startup Traction Really Mean?
Whether you’re someone thinking of starting your own business or someone who probably has a startup, you have heard the term traction before....
Start-ups vs scale-ups – Our notes on member roles in Growth Teams
The structure of your growth teams will always vary depending on the phase you're in; start-ups vs scale-ups. Over the last couple of months, we...
What does a good funnel look like?
Sorry to burst the bubble, but it definitely does not look like an endless influx of leads that will convert from day one. We know, internet...
What are the 5 strategic questions you need to answer for growth marketing?
When you’re devising a plan to take-to-market, you have a number of questions in mind. Each team has its own set of inhibitions and doubts that get...