Learn why we think marketing is one of the reasons why startups fail.
A little while ago we recorded a podcast with Patrick Giese from Dogfight Digital. Talking about our shared experiences, working with innovation initiatives and their main challenges.
Main insight: “more than half of the initiatives that fail have a marketing problem.”
Fortunately this can be prevented easily: create a clear customer view and matching proposition to define your growth model.
Listen here for the full story.
Want to know if your marketing is designed for success or failure? Get your growth score with the Traction Tracker today.