We help Venture builders
to grow faster
The hard truth about scaling your business
“Knowing your target audience and knowing how to get their attention and convert them to leads and ultimately customers is one of the most important skills of a successful business.
But an inability to market was a common failure especially among founders who liked to code or build product but who didn’t relish the idea of promoting the product.”
The hard truth
90% of all start-ups fail
10% fail within one year
The most common reasons for failure
56% Marketing problems (both strategy and execution)
4% Ops & legal
But it’s only tough when you’re not tracking the right numbers.
Meet the Traction Tracker
Track & score all ingredients for successful growth of your business.
Our Traction Tracker generates a plot of the market readiness of an initiative. We measure start & scale-ups on 5 parameters and provide actionables for growth to move them into the scaling phase.
- Track progress of where your initiative stands in achieving its ambition.
- Identify gaps which need to be addressed before reaching product-market fit and/or scaling.
- Benchmark Performance over time and against other initiatives.
Our Traction tracker is a base to model growth for
Innovation Hub Leads
More successful initiatives
We help Innovation hub leads within corporate accelerators increase the number of successful initiatives with a plug & play Growth Team that powers multiple initiatives.
We help Founders of initiatives implement growth frameworks with a systematical approach to attract new clients and generate double digit growth.
We help Customer Leads to profile and target their ideal customer, so they know how to get their attention and convert them to leads and paying customers.
Go APE to deliver fast results
Get actionable insights into your market readiness
Assess (2-3 days)
Identify the gaps which need to be addressed before reaching product-market fit and/or scaling effectively.
Deliverable: Market Readiness Radar
Create a solid growth strategy exclusive to your goals
Plan (3-5 days)
Draft a lean growth marketing plan together with the team, including prerequisites for growth.
Implement, test and drive double digit results!
Execute (5-10 days)
Implement growth marketing framework & processes, necessary tooling and coach teams.
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Product market fit is crucial to building a successful venture
The most crucial step to building a successful venture is finding that substantial base of customers that is willing to buy your product or service.
The hard truth is that 90% of all start-ups fail. With marketing being the most common reason for failure, the key question for all start-ups is;
“How are we going to reach our customers and grow?”
We enable teams in corporate accelerators and individual start & scale-ups to achieve product-market fit and move into scaling by finding their ideal customers and realise double digit growth.
Operating as a temporary tandem of experts, we help teams develop a growth mindset and execution power by inserting our knowledge and growth frameworks into the way of working.
We do not produce huge decks, but we actively participate in the team sprints, involve stakeholders and move swiftly into execution and get things done WITH you.
How do you plan to reach your customers?
Who we are
Growth & Innovation Director
+31 6 54 670 273
Strategy & Marketing Director
+31 6 55 120 240
You’re in good company
We work and have worked with many fast-scaling companies.
We work with you every step of the way to nail your growth plan and scale your business
Value by implementing a clear structure
Kanagawa helped us to assess and measure our progress in the innovation funnel. They quickly got up to speed with our teams and directly added value by implementing a clear structure and approach to set up for growth. This helped us to implement key-metrics, quantify results and improve on a daily basis. They also helped us to improve our PM/Fit playbook which is of great support to our venture leads.
Vision, creativity & systematic approach.
Working with Peter & Nils, is like 1+1=3. They bundle vision, creativity and at the same time, a keen eye for detail in their systematic approach for growth. This helped us to quickly produce tangible results for our clients. And above all, they’re simply cool guys to work with!
“Looking for your new Growth Manager, hire Peter!”
In his role as Growth Marketing Lead, Peter was able to kickstart our go to marketing / growth engine. Peter was responsible for helping the start-up initiatives within ING Lab’s. It was really fun working with Peter as he is a self-starting, independent, analytical and creative Marketer focusing on concrete and short term impact. Highly recommended.
“Looking for creativity and connecting leadership?”
Nils delivered a great job for us. So if you are looking for a combination of creativity, know-how, a solid project based approach and connecting leadership, then Nils is the go-to guy.
Are you ready to scale your business?
We help venture builders to realize double-digit growth. We implement a proven growth framework to find and convert customers faster.
But to work closely with teams, we take up only a limited number of projects every month.