The hard truth about scaling your business
“Knowing your target audience and knowing how to get their attention and convert them to leads and ultimately customers is one of the most important skills of a successful business.
But an inability to market was a common failure especially among founders who liked to code or build product but who didn’t relish the idea of promoting the product.”
The hard truth
90% of all start-ups fail
10% fail within one year
The most common reasons for failure
56% Marketing problems (both strategy and execution)
18% Team
16% Finance
6% Tech
4% Ops & legal
But it’s only tough when you’re not tracking the right numbers.
Meet the Traction Tracker
Track & score all ingredients for successful growth of your business.
Our Traction Tracker generates a plot of the market readiness of an initiative. We measure start & scale-ups on 5 parameters and provide actionables for growth to move them into the scaling phase.
- Track progress of where your initiative stands in achieving its ambition.
- Identify gaps which need to be addressed before reaching product-market fit and/or scaling.
- Benchmark Performance over time and against other initiatives.
Our Traction tracker is a base to model growth for
Innovation Hub Leads
More successful initiatives
We help Innovation hub leads within corporate accelerators increase the number of successful initiatives with a plug & play Growth Team that powers multiple initiatives.
Start-up Founders
Revenue growth
We help Founders of initiatives implement growth frameworks with a systematical approach to attract new clients and generate double digit growth.
Customer Leads
More customers
We help Customer Leads to profile and target their ideal customer, so they know how to get their attention and convert them to leads and paying customers.
Go APE to deliver fast results
Get actionable insights into your market readiness
Assess (2-3 days)
Identify the gaps which need to be addressed before reaching product-market fit and/or scaling effectively.
Deliverable: Market Readiness Radar
Create a solid growth strategy exclusive to your goals
Plan (3-5 days)
Draft a lean growth marketing plan together with the team, including prerequisites for growth.
Implement, test and drive double digit results!
Execute (5-10 days)
Implement growth marketing framework & processes, necessary tooling and coach teams.
Latest blog
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Complete Guide to Sales and Marketing Alignment (2024)
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A Complete Guide To Go-To-Market Strategy (2024)
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Product market fit is crucial to building a successful venture
The most crucial step to building a successful venture is finding that substantial base of customers that is willing to buy your product or service.
The hard truth is that 90% of all start-ups fail. With marketing being the most common reason for failure, the key question for all start-ups is;
“How are we going to reach our customers and grow?”
We enable teams in corporate accelerators and individual start & scale-ups to achieve product-market fit and move into scaling by finding their ideal customers and realise double digit growth.
Operating as a temporary tandem of experts, we help teams develop a growth mindset and execution power by inserting our knowledge and growth frameworks into the way of working.
We do not produce huge decks, but we actively participate in the team sprints, involve stakeholders and move swiftly into execution and get things done WITH you.
How do you plan to reach your customers?
Who we are
You’re in good company
We work and have worked with many fast-scaling companies.
We work with you every step of the way to nail your growth plan and scale your business
Are you ready to scale your business?
We help venture builders to realize double-digit growth. We implement a proven growth framework to find and convert customers faster.
But to work closely with teams, we take up only a limited number of projects every month.