How do you track BOTTLENECKS?
From measurables like the number of customers, revenue, profits and more to factors that are indeterminate like how synced your efforts are, growth is a lot of things.
We developed the Traction Tracker to help you identify the bottlenecks possibly hindering your growth.
THIS IS WHERE THE TRACTION TRACKER COMES IN
Having worked with startups and scale ups, we found that successful ones are those that measure growth across five pillars:
- Strategy
- Customer Persona
- Offering
- Growth plan
- Business & Operating model
THE TRACTION TRACKER IN MORE DETAIL
The goal of the Traction Tracker is to ask you the right questions when it comes to growth and what might be hindering you and your company actually growing.
We walk you through a series of questions around the 5 pillars of growth mentioned above, encouraging you to self-assess and provide an honest evaluation.
These questions look into the smallest of details like your understanding of your target market, your ideal customer, the actual channels of growth, sync between operations across departments and underlying financials.
What does the Traction Tracker do for you?
The tracker is like a plot for your business growth strategy. It gives you an overall score on how you’re performing so far.
More importantly, it gets you:
- Insights into what’s amiss in your strategy.
- How synced your efforts of growth are.
- How you need to strategise for growth.
- What double-digit growth looks like for your business.
- When and how you can achieve it.
It’s more than just a score, it’s a concrete plan tailored TOWARDS your SITUATION.
The Traction Tracker delivers more than just a scorecard. It includes a comprehensive report with actionable insights based on your responses, empowering you to strategise your next steps.
Developed exclusively by us, leveraging proven frameworks refined through years of guiding startups and scale-ups to success.
CALL US YOUR FRACTIONAL CMO OUR HEAD OF GROWTH
We come with:
- A startup and scale-up mentality, participated in 50+ ventures.
- Experience in building full funnel growth strategies.
- Complementary skills in creative, marketing & sales.
- Ability to create tangible growth strategy roadmaps.
- Experience in aligning operations across Product, Marketing and Sales.
