CRAFT EFFECTIVE B2B STRATEGIES TO ENGAGE AND CONVERT
We have developed Go2Marketer to help you increase conversion and revenue!
GUIDING YOU THROUGH COMPLEXITIES
When entering the market, you often face complex decision processes: segmentation, identifying your Ideal Customer Profile (ICP) and corresponding value propositions, deciding whether to go broad or narrow. Numerous variables influence your choices and results.
With Go2Marketer, we help you:
- Make clear and well-supported strategic choices—decide where to play!
- Define the right segment, ICP, and value propositions—determine how to play!
- Boost awareness, connect with, and convert the right audience—execute effectively!
INTRODUCING THE GO2MARKETER FRAMEWORK
This comprehensive system comprises five critical elements designed to enhance your marketing efforts:
Strategy: Define your core strategic choices, including your winning Product Market Combination, revenue model, and key differentiators.
Customer Profile: Pinpoint your ideal customer persona by analysing their jobs to be done, pains, gains, buying process, and criteria.
Offering: Shape your compelling value proposition with essential product and service elements, pricing strategy, branding/positioning, and channel strategy.
Growth Model: Develop a robust growth plan featuring your ideal conversion funnel, ensuring all elements work together to achieve your crucial KPIs.
Operating Model & Business Case: Establish a solid foundation by addressing team structure, company processes, and the underlying business case.
Making strategic decisions and specifically deciding what NOT to do, are crucial. With the Go2Marketer framework, you can consolidate these essentials into a streamlined roadmap to effectively capture your target market.
DOWNLOAD GO2MARKETER
Get our free checklist for your Go-to-Market plan.
WE ACTIVELY COLLABORATE WE YOU TO CREATE THE FRAMEWORK TOGETHER.
Then, we execute with precision! We operate on a weekly or bi-weekly rhythm called the growth sprint. In each growth sprint, we define, run, analyse, and optimise growth experiments to achieve our goals.
Our hands-on approach ensures we work alongside your team, delivering tangible results and fostering sustainable growth.
WE CAN ASSIST YOU IN THREE SIMPLE COLLABORATIONS
1. Sprint Plan:
We prefer working actively with you in sprints, typically 2-3 days per week on-site. Together, we conduct workshops and meetings to generate market traction and also handle tasks like data analysis, content creation, and campaign optimisation.
2. Coaching:
As a Coach, we’re available on-demand for about half a day per week. We delegate groundwork tasks to you, periodically reviewing progress and providing guidance as needed.
3. Interim:
Hire us as an Interim Sales Manager to take responsibility for your sales objectives. We manage the team and handle tasks as a hands-on team lead, working 1 to 5 days per week based on your needs.
CRAFT A WINNING STRATEGy
Go2Marketer provides a comprehensive, hands-on approach to crafting a winning go-to-market strategy, ensuring effective product or service launches that drive growth.
CALL US YOUR FRACTIONAL CMO OUR HEAD OF GROWTH
We come with:
- A startup and scale-up mentality, participated in 50+ ventures.
- Experience in building full funnel growth strategies.
- Complementary skills in creative, marketing & sales.
- Ability to create tangible growth strategy roadmaps.
- Experience in aligning operations across Product, Marketing and Sales.
Ready TO MOVE your business FORWARD?
Acting as a temporary team of experts, we help develop a growth mindset and deliver execution power into daily operations.
We don't just create plans; we actively participate in team sprints, engage stakeholders, and swiftly move into execution to get things done with you.
Follow us on LinkedIn, sign-up for our newsletter or get in touch to discuss how we can accelerate your growth journey together.