Learn why we think marketing is one of the reasons why startups fail. A little while ago we recorded a podcast with Patrick Giese from Dogfight Digital. Talking about our shared experiences, working with innovation initiatives and their main challenges. Main insight:...
Learn about the importance of startup OKRs for growth. When you begin with an idea, you’re obviously so driven to make things happen and see it come alive. But the truth is that not all startups succeed. In fact, the failure rate of startups in 2019 was close to 90%!...
Whether you’re someone thinking of starting your own business or someone who probably has a startup, you have heard the term traction before. Traction is basically a measure of growth. It is the rate at which a business captures value from its users. Having traction...
The structure of your growth teams will always vary depending on the phase you’re in; start-ups vs scale-ups. Over the last couple of months, we at Kanagawa have been interviewing growth teams of startups at different stages. Here we share our notes on the key...
Sorry to burst the bubble, but it definitely does not look like an endless influx of leads that will convert from day one. We know, internet says that growth marketing is supposed to get you leads faster. But the truth is, it’s not ‘faster’, it is...
When you’re devising a plan to take-to-market, you have a number of questions in mind. Each team has its own set of inhibitions and doubts that get documented. While an open discussion on these questions is advisable, it often off-tracks the real insights...
We use cookies to ensure that our site runs as smoothly as possible. If you continue to use this site, we assume that you agree.AgreeRefusePrivacy policy
