In 2021, a record 5.4 million startups started, which is greater than the 4.4. million start-ups that opened in 2020 globally. Surprised, right? We were too. But, you know what’s even more surprising? The rate of failures. Roughly 90% of the...
Over time, we have seen the internet tailor the definition of scaling and growth marketing for startups as they deem fit. But having spent a decade in the ecosystem, we wanted to share what it actually means and why sticking to its true meaning is important for...
Learn why we think marketing is one of the reasons why startups fail. A little while ago we recorded a podcast with Patrick Giese from Dogfight Digital. Talking about our shared experiences, working with innovation initiatives and their main challenges. Main insight:...
Learn about the importance of startup OKRs for growth. When you begin with an idea, you’re obviously so driven to make things happen and see it come alive. But the truth is that not all startups succeed. In fact, the failure rate of startups in 2019 was close to 90%!...
Whether you’re someone thinking of starting your own business or someone who probably has a startup, you have heard the term traction before. Traction is basically a measure of growth. It is the rate at which a business captures value from its users. Having traction...
The structure of your growth teams will always vary depending on the phase you’re in; start-ups vs scale-ups. Over the last couple of months, we at Kanagawa have been interviewing growth teams of startups at different stages. Here we share our notes on the key...
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