Sorry to burst the bubble, but it definitely does not look like an endless influx of leads that will convert from day one. We know, internet says that growth marketing is supposed to get you leads faster. But the truth is, it’s not ‘faster’, it is...
When you’re devising a plan to take-to-market, you have a number of questions in mind. Each team has its own set of inhibitions and doubts that get documented. While an open discussion on these questions is advisable, it often off-tracks the real insights...
So, what is growth marketing really about? When you’re a startup or scaleup, that’s one term that will continually cross your way. But more often than not, it comes with an ambiguous explanation that resonates with ‘instant success’; and that’s not true. ...
Unpopular opinion on growth marketing vs growth hacking. The former is way more effective than growth hacking. That’s how Robinhood, Zapier, Tinder, Canva and even Aviation Gin came to be where they are. Instead of looking for short-term success, the companies...
Over the last few years of having worked with startups and scaleups across various industries, if there’s one thing I recommend to everyone to increase their probability of success is – BRANDING. Yes, the impact of branding is way more than just a look and feel...
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