So, what is growth marketing really about?

So, what is growth marketing really about?

Sep 14, 2021

So, what is growth marketing really about?  When you’re a startup or scaleup, that’s one term that will continually cross your way. But more often than not, it comes with an ambiguous explanation that resonates with ‘instant success’; and that’s not true. ...
Growth marketing is way more effective than growth hacking

Growth marketing is way more effective than growth hacking

Sep 5, 2021

Unpopular opinion on growth marketing vs growth hacking. The former is way more effective than growth hacking.  That’s how Robinhood, Zapier, Tinder, Canva and even Aviation Gin came to be where they are.  Instead of looking for short-term success, the companies...
The impact of branding on your startup growth

The impact of branding on your startup growth

Aug 14, 2021

Over the last few years of having worked with startups and scaleups across various industries, if there’s one thing I recommend to everyone to increase their probability of success is – BRANDING. Yes, the impact of branding is way more than just a look and feel...
Unpopular opinion on launching a new business!

Unpopular opinion on launching a new business!

Aug 3, 2021

Launching a new business can be as exhilarating as it can be bewildering or let’s say overwhelming. If you’re an entrepreneur who’s just about to take your idea to the market, you’re most likely juggling with a thousand details to make sure your plan has the potential...