The essence of strategy is choosing what not to do’ Deze keer spraken we met David Jonkers, één van de oprichters van Bright River over pivots en echt exponentieel schalen en culturele verschillen in ‘nee’ verkopen. Het klinkt als een spannend...
So, what is growth marketing really about? When you’re a startup or scaleup, that’s one term that will continually cross your way. But more often than not, it comes with an ambiguous explanation that resonates with ‘instant success’; and that’s not true. ...
Over the last few years of having worked with startups and scaleups across various industries, if there’s one thing I recommend to everyone to increase their probability of success is – BRANDING. Yes, the impact of branding is way more than just a look and feel...
Launching a new business can be as exhilarating as it can be bewildering or let’s say overwhelming. If you’re an entrepreneur who’s just about to take your idea to the market, you’re most likely juggling with a thousand details to make sure your plan has the potential...
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