Learn how to increase the ROI of your innovation studio by moving the right initiatives within your portfolio. In the past few years, innovation has become the critical differentiator for organizations to grow, stay relevant and discover new growth opportunities....
In one of our recent articles, we covered the importance of a growth model. It plays an integral role in driving successful business growth and helps you understand your customers better. In fact, we’ve even designed a growth model for B2B SaaS companies, which is...
Your startup offers an innovative product or service that is meant to make lives easier, help people achieve more and/ or provide solutions to complex problems. However, you will never get there if you don’t do your best to reach out to potential customers and...
In our recent blog, we discussed the seven magic questions which determine how much you have achieved in terms of defining and validating your idea. Now, begins the ever-challenging journey to finding a product-market fit. Most of the start-ups we have worked...
In 2021, a record 5.4 million startups started, which is greater than the 4.4. million start-ups that opened in 2020 globally. Surprised, right? We were too. But, you know what’s even more surprising? The rate of failures. Roughly 90% of the...
Over time, we have seen the internet tailor the definition of scaling and growth marketing for startups as they deem fit. But having spent a decade in the ecosystem, we wanted to share what it actually means and why sticking to its true meaning is important for...
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