HERE’S EVERYTHING WE’VE LEARNED ABOUT GROWING START AND SCALE-UPS
DeepTech vs. Agri-/FoodTech: Marketing Similarities and Differences
Exploring the Marketing Overlaps and Distinctions in DeepTech and Agri-/FoodTech As a marketer with extensive experience in both Agri-/FoodTech and...
How Marketing Can Assist Food Companies in Achieving Climate Neutrality and Full Circularity.
This is part 2 of a blog discussing the key differences between ESG and CSRD, and the opportunities CSRD presents for making a significant impact in...
ESG vs. CSRD: Understanding the Key Differences and Implications for FoodTech Marketing
Part 1 - Addressing the Key Differences between ESG and CSRD Becoming the First Climate-Neutral and Fully Circular Continent Starting in 2025,...
How To Establish Green Growth: Elevating FoodTech Marketing with ESG
Introduction In today's eco-conscious world, consumers are more selective than ever about the food they consume. They are increasingly rejecting...
How to significantly shorten your B2B sales cycle
When you're running a B2B SaaS company, your sales cycle is the lifeblood of your business. If you don't have a clear and effective process, you're...
The C4 Sales Methodology We Swear by at Kanagawa
Learn about our tried and tested sales methodology. Ask any sales manager, and they will tell you that sales are chaotic. That's because all...
Complete Guide to Niche Marketing for Startups (2024)
Learn all about niche marketing and how it can help your startup grow. A few decades ago, the term ‘niche marketing’ may not have meant anything....
Complete Guide to Sales and Marketing Alignment (2024)
Notice a growing rift between your salespeople and marketers? The right time is now for their collaboration. The hard truth: Over $1 trillion...
A Complete Guide To Go-To-Market Strategy (2024)
Launching a product or an update in the new year? Ensure your success by creating a comprehensive go-to market strategy (GTM).
Why most venture builders fail on planning out their growth efforts
Growth is a crucial aspect of any business, and it's essential to plan it out effectively to drive success. However, in our experience working with...
How to increase the ROI of your investment portfolio?
In this blog you learn how to increase the ROI of your investment portfolio as a Venture Capital firm. It is blog 3 in the serie of 3 on optimising...
How to accelerate the commercial success of your scale-up?
Learn how to achieve Product-Market fit faster to accelerate the commercial success of your scale-up. When we hear the word 'start-up,' we think of...