Learn all about niche marketing and how it can help your startup grow. A few decades ago, the term ‘niche marketing’ may not have meant anything. But today, it is synonymous with most startups and businesses. Believe it or not, there are brands that make...
Notice a growing rift between your salespeople and marketers? The right time is now for their collaboration. The hard truth: Over $1 trillion is lost yearly due to misalignment between sales and marketing teams in the US alone. But did you know when these...
Learn how to create and use a go-to-market strategy for your next product or service launch. About to launch a new product in the market? Or want to? We know your mixed feelings — excited, nervous, curious, and afraid — at the same time. That’s because we’ve...
Growth is a crucial aspect of any business, and it’s essential to plan it out effectively to drive success. However, in our experience working with 150 venture builders and studying 120 growth plans, we’ve found that many initiatives struggle with planning...
In this blog you learn how to increase the ROI of your investment portfolio as a Venture Capital firm. It is blog 3 in the serie of 3 on optimising your investment ROI. An investment portfolio refers to an investor’s financial assets, including bonds, stocks,...
Learn how to achieve Product-Market fit faster to accelerate the commercial success of your scale-up. When we hear the word ‘start-up,’ we think of young entrepreneurs with ground-breaking ideas, scalable business models, novel technology, and high-tech...
