How to significantly shorten your B2B sales cycle

How to significantly shorten your B2B sales cycle

When you’re running a B2B SaaS company, your sales cycle is the lifeblood of your business. If you don’t have a clear and effective process, you’re not just risking your growth, but also your entire existence. As per studies and surveys, the average...
The C4 Sales Methodology We Swear by at Kanagawa

The C4 Sales Methodology We Swear by at Kanagawa

Learn about our tried and tested sales methodology.   Ask any sales manager, and they will tell you that sales are chaotic. That’s because all customers are different, their needs are different, and their behavior is unpredictable. To navigate this highly...
Complete Guide to Niche Marketing for Startups (2024) 

Complete Guide to Niche Marketing for Startups (2024) 

Learn all about niche marketing and how it can help your startup grow. A few decades ago, the term ‘niche marketing’ may not have meant anything. But today, it is synonymous with most startups and businesses.  Believe it or not, there are brands that make...
Complete Guide to Sales and Marketing Alignment (2024)

Complete Guide to Sales and Marketing Alignment (2024)

Notice a growing rift between your salespeople and marketers? The right time is now for their collaboration.  The hard truth: Over $1 trillion is lost yearly due to misalignment between sales and marketing teams in the US alone.  But did you know when these...
A Complete Guide To Go-To-Market Strategy (2024)

A Complete Guide To Go-To-Market Strategy (2024)

Learn how to create and use a go-to-market strategy for your next product or service launch. About to launch a new product in the market? Or want to?  We know your mixed feelings — excited, nervous, curious, and afraid — at the same time. That’s because we’ve...
Why most venture builders fail on planning out their growth efforts

Why most venture builders fail on planning out their growth efforts

Growth is a crucial aspect of any business, and it’s essential to plan it out effectively to drive success. However, in our experience working with 150 venture builders and studying 120 growth plans, we’ve found that many initiatives struggle with planning...