DeepTech vs. Agri-/FoodTech: Marketing Similarities and Differences

DeepTech vs. Agri-/FoodTech: Marketing Similarities and Differences

Exploring the Marketing Overlaps and Distinctions in DeepTech and Agri-/FoodTech As a marketer with extensive experience in both Agri-/FoodTech and DeepTech, we are frequently asked about the key similarities between these two industries. This question is...
How To Establish Green Growth: Elevating FoodTech Marketing with ESG

How To Establish Green Growth: Elevating FoodTech Marketing with ESG

Introduction In today’s eco-conscious world, consumers are more selective than ever about the food they consume. They are increasingly rejecting processed, chemically laden products in favor of healthy, sustainably sourced alternatives. Businesses are taking...
How to significantly shorten your B2B sales cycle

How to significantly shorten your B2B sales cycle

When you’re running a B2B SaaS company, your sales cycle is the lifeblood of your business. If you don’t have a clear and effective process, you’re not just risking your growth, but also your entire existence. As per studies and surveys, the average...
The C4 Sales Methodology We Swear by at Kanagawa

The C4 Sales Methodology We Swear by at Kanagawa

Learn about our tried and tested sales methodology.   Ask any sales manager, and they will tell you that sales are chaotic. That’s because all customers are different, their needs are different, and their behavior is unpredictable. To navigate this highly...