Aligning marketing and sales into one cohesive team.

"At Bright River, launching a new proposition to a new audience was a significant challenge. Kanagawa helped us define a winning go-to-market strategy and accelerate our sales process. The key was aligning marketing and sales into one cohesive team. We developed a commercial strategy, including ABM, demand gen and paid campaigns. Collaborating in weekly growth meetings led to crucial insights and significantly increased qualified leads for our new service and existing business."