We help B2B Venture builders

to grow faster

WE ARE ALL VENTURE BUILDERS

Every great venture starts with a spark of an idea.

Transforming that spark into a fast-growing product or service to turn it into a profitable business, is the essence of being a venture builder. Yet many entrepreneurs struggle to scale or achieve product-market fit, facing significant obstacles despite their ambition.

We understand these challenges and are here to help turn your vision into reality.

THERE’S ONLY A FEW HARD NUTS TO CRACK

The challenges we all face.

Based on our experience, most venture builders struggle with three essential questions.

  1. What bottlenecks are hindering my growth?
  2. How can I develop an effective go-to-market strategy for my service?
  3. What steps can I take to improve my sales operations?

These questions are critical as they directly impact the ability to scale and succeed in the market.

That is were we will help you succeed.

Kanagawa Office

CAN YOU MODEL GROWTH? YES YOU CAN.

How to grow?

Our growth strategy begins with a simple scan that evaluates your business on five key axes, highlighting areas for improvement.

By focusing on these critical elements, we help you create compelling propositions and communication strategies that precisely target your ideal customer. 

Guiding you with effective frameworks and comprehensive training, we initiate marketing experiments and sales enhancement. Building a consistent rhythm to drive your business growth effectively and efficiently.

WORKING WITH US IS LIKE ONE AND ONE MAKES THREE

Kanagawa_PB_NV

Meet the team

 

We are Peter Belling and Nils Verlaat, and we specialize in helping B2B Venture Builders answer the question:

How will we reach more prospects and grow?

Acting as a temporary team of experts, we help develop a growth mindset and execution power by integrating proven growth frameworks into daily operations.

We don’t just create plans; we actively participate in team sprints, engage stakeholders, and swiftly move into execution to get things done with you.

Our hands-on approach ensures that we work alongside your team to achieve tangible results and foster sustainable growth.

THREE THINGS WE CAN  HELP YOU WITH

DISCOVER BOTTLENECKS

Fix It

We use a simple scan to evaluate essential growth ingredients. The scan provides a heatmap that determines where to focus on first.

GO TO MARKET

Build Your Plan

Launch your product with confidence We provide a detailed roadmap to effectively enter and capture your target market.

Start selling

Attract Customers

Enhance your sales process with our training on pipeline management, process optimization, metrics analysis, conversation techniques and effective pitching.

CALL US YOUR FRACTIONAL CMO, HEAD OF GROWTH OR

STRATEGY CONSULTANTS

What’s in a name?

We come with over 20 yrs of experience: 

  • Working with over 50 start & scale-ups
  • Building full funnel growth strategies 
  • Highly skilled in creative, marketing and sales 
  • Aligning operations across marketing and sales
  • Having a no nonsense and pragmatic way of working
Logos

Check our Articles

Listen to our podcasts

Rocco Stalvord | Slow Advertures

Rocco Stalvord | Slow Advertures

"24 uur zonder telefoon...", Druk, druk, druk. Nergens écht tijd voor, en al helemaal niet voor jezelf. Herkenbaar? Hoog tijd om het verhaal van Rocco te horen en...

Marcel ten Brinke |Spiritueel Ondernemen

Marcel ten Brinke |Spiritueel Ondernemen

"Het is toch een beetje sterven..."Be happy and impact the world. Het mantra van Marcel ten Brinke, van huis uit een salesman in hart en nieren maar tegenwoordig gooit...

Cyril Stom | Maatschappelijk Ondernemen

Cyril Stom | Maatschappelijk Ondernemen

"Je rolt er een boomstam in en er komen meubels uit"Cyril Stom is initiatiefnemer van Maakgemeenschap de Hoop. Een atelierdorp aan de rafelrand van Amsterdam. 10.000...

A LITTLE BIT OF BACKGROUND ABOUT US

Peter Belling

Peter Belling

Growth & Innovation Director

Peter brings over 20 years of dynamic experience as a Strategy Consultant and Head of Growth, with a track record that includes years of consultantancy at PWC and Sales Director at Vodafone. He has guided more than 25 startups and scale-ups to achieve product-market fit and accelerate their growth.

Peter has developed his own highly effective strategies, proven successful across the various teams he has collaborated with, making him a trusted advisor in driving business success.

Nils Verlaat

Nils Verlaat

Strategy & Marketing Director

nils.verlaat@kanagawa.nl
+31 6 55 120 240

Nils has over 20 years of experience as a Strategy Director in digital development, innovation, and growth. He pioneered in digital and advertising agencies like Qi, TBWA and Tribal DDB before moving to interim management and consulting at start-ups and corporates such as KLM, Thomas Cook, and ING.

Nils combines creativity and foresight with the ability to simplify complex ideas and get things done. His diverse background in digital agencies, corporates, and startups makes him a versatile and effective leader.

 

You’re in good company

We work and have worked with many fast-scaling companies.

What our clients say...

Looking for your new Growth Manager, hire Peter!

“In his role as Growth Marketing Lead, Peter was able to kickstart our go to marketing / growth engine. Peter was responsible for helping the start-up initiatives within ING Lab’s. It was really fun working with Peter as he is a self-starting, independent, analytical and creative Marketer focusing on concrete and short term impact. Highly recommended.”

Daniele Dondi
Innovation Services Lead ING labs

Looking for creativity and connecting leadership?

“Nils delivered a great job for us. So if you are looking for a combination of creativity, know-how, a solid project based approach and connecting leadership, then Nils is the go-to guy.”

Herman Sjoerds
Initiative Lead, Customer Journey Expert, Innovation & Marketing, ING Commercial Finance

Aligning marketing and sales into one cohesive team.

“At Bright River, launching a new proposition to a new audience was a significant challenge. Kanagawa helped us define a winning go-to-market strategy and accelerate our sales process. The key was aligning marketing and sales into one cohesive team. We developed a commercial strategy, including ABM, demand gen and paid campaigns. Collaborating in weekly growth meetings led to crucial insights and significantly increased qualified leads for our new service and existing business.”

Martijn van Weede
Director Client Succes at Bright River

Vision, creativity & systematic approach.

“Working with Peter & Nils, is like 1+1=3. They bundle vision, creativity and at the same time, a keen eye for detail in their systematic approach for growth. This helped us to quickly produce tangible results for our clients. And above all, they’re simply cool guys to work with!”

René Jongen
Partner at RevelX

Value by implementing a clear structure.

“Kanagawa helped us to assess and measure our progress in the innovation funnel. They quickly got up to speed with our teams and directly added value by implementing a clear structure and approach to set up for growth. This helped us to implement key-metrics, quantify results and improve on a daily basis. They also helped us to improve our PM/Fit playbook which is of great support to our venture leads.”

Anne Hudepohl
Head of Booster, Strategic Transformation Office, NN Group

Ready TO MOVE your business FORWARD?

Acting as a temporary team of experts, we help develop a growth mindset and deliver execution power into daily operations.

We don't just create plans; we actively participate in team sprints, engage stakeholders, and swiftly move into execution to get things done with you.

Follow us on LinkedIn, sign-up for our newsletter or get in touch to discuss how we can accelerate your growth journey together.