How we optimised client performance before

IT'S ALL ABOUT ALIGNMENT

Here’s a list of examples of the work we do for our clients. Ranging from defining innovation roadmaps and playbooks, to go-to-market and communication strategies, to branding, video production and visual design, structuring of the sales operation and training sdr’s, to interim CMO roles. Really diverse as we like it. All centered around aligning marketing and sales for innovative founders to move their business forward.

StartLife Wageningen

StartLife is the Agri- & FoodTech accelerator of the Wageningen Universiteit & Research (WUR). The 15 start-ups of 2024’s cohort needed help to better structure and contextualise their first commercial meetings in order to test their main business assumptions, get commitment for a follow up or do effective sales.

Thanks to our blended learning approach, combining theory, case studies, and role-plays, attendees could immediately put their new skills into practice.

Amslod

To disrupt the e-bike category Amslod developed a concept bike, that takes out the part assembly of bikes and codependency of maintenance partners by developing a single piece frame with fully integrated components, reducing maintenance to a bare minimum.

We developed the go to market strategy, performed detailed consumer research and concept testing to create a distinctive positioning and flavored it with appealing propositions and visual representations.

Bright River

At Bright River, an AI driven technology scale-up based in Haarlem, launching a new proposition to a new audience posed a significant challenge.

We successfully developed a comprehensive commercial strategy incorporating sales training, account-based marketing (ABM), demand generation, and paid campaigns to transition in enterprise retail from studio-managers to C-level counterparts.

Privacy Company

Privacy Company, a privacy management advisory firm based in The Hague and Berlin, needed reinforcement of their thought leadership. Following a mostly organic approach to create demand for their consultancy services, training and software.

We helped develop value propositions and messaging grids for the services and corresponding audiences, consisting of multiple levels of decision makers. A content strategy was developed upon the pain relievers for the audiences. Consistently putting out content organically, supported with drip campaigns delivers a constant flow of high quality leads.

Nationale Nederlanden

With more teams coming in the scaling phase help was needed to define and embed appropriate capabilities in this stage of the innovation funnel and in the organisation.

We employed a combination of analysis and blended workshops (both online and offline). Leveraging our expertise, we developed a structured approach for ventures to achieve Product-Market Fit and scale effectively. Additionally, we created a comprehensive playbook to further streamline the innovation process within NN.

REVELX

We teamed up with RevelX to help an enterprise payment platform, split their one for all solution into multiple offerings to specific target audiences.

We helped define focus market segments for each offering and created matching value propositions ranging from treasury management to payment hubs. Parallel we restructured the sales process, created gates for more control and trained the sales team.

Plek

After acquiring a sister company, the Amsterdam HRTech scale-up Plek hired us to redefine their value proposition, enhance content creation, and develop a go-to-market strategy. They also needed to boost sales conversion and reduce lead times due to lagging commercial performance.

We organised strategic workshops to determine optimal market positioning and redefined the value proposition based on customer journeys. We then implemented a growth marketing process to bridge marketing and sales, resulting in a substantial increase in Sales Qualified Leads (SQLs) and improved conversion rates.

ING Labs

As a Growth Marketing Lead at ING Labs, we advised innovation initiatives on Product-Market Fit, go-to-market strategies, and impactful marketing tools. We coached teams on growth experiments and data analysis, driving measurable growth.

Additionally, we further improved the innovation processes of the entire accelerator and, based on our Traction Tracker, generated crucial insights into individual investments whereby significantly increasing ROI of the entire innovation portfolio.

What our clients say...

Aligning marketing and sales into one cohesive team.

“At Bright River, launching a new proposition to a new audience was a significant challenge. Kanagawa helped us define a winning go-to-market strategy and accelerate our sales process. The key was aligning marketing and sales into one cohesive team. We developed a commercial strategy, including ABM, demand gen and paid campaigns. Collaborating in weekly growth meetings led to crucial insights and significantly increased qualified leads for our new service and existing business.”

Martijn van Weede

Director Client Succes at Bright River

Vision, creativity & systematic approach.

“Working with Peter & Nils, is like 1+1=3. They bundle vision, creativity and at the same time, a keen eye for detail in their systematic approach for growth. This helped us to quickly produce tangible results for our clients. And above all, they’re simply cool guys to work with!”

René Jongen

Partner at RevelX

Looking for creativity and connecting leadership?

“Nils delivered a great job for us. So if you are looking for a combination of creativity, know-how, a solid project based approach and connecting leadership, then Nils is the go-to guy.”

Herman Sjoerds

Initiative Lead, Customer Journey Expert, Innovation & Marketing, ING Commercial Finance

Value by implementing a clear structure.

“Kanagawa helped us to assess and measure our progress in the innovation funnel. They quickly got up to speed with our teams and directly added value by implementing a clear structure and approach to set up for growth. This helped us to implement key-metrics, quantify results and improve on a daily basis. They also helped us to improve our PM/Fit playbook which is of great support to our venture leads.”

Anne Hudepohl

Head of Booster, Strategic Transformation Office, NN Group

Looking for your new Growth Manager, hire Peter!

“In his role as Growth Marketing Lead, Peter was able to kickstart our go to marketing / growth engine. Peter was responsible for helping the start-up initiatives within ING Lab’s. It was really fun working with Peter as he is a self-starting, independent, analytical and creative Marketer focusing on concrete and short term impact. Highly recommended.”

Daniele Dondi

Innovation Services Lead ING labs

Ready TO MOVE your business FORWARD?

Acting as a temporary team of experts, we help develop a growth mindset and deliver execution power into daily operations.

We don't just create plans; we actively participate in team sprints, engage stakeholders, and swiftly move into execution to get things done with you.

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